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Kentucky, from “Unbridled Spirit” to “Kicks Ass”

In News, NPR, Pop Culture on January 29, 2013 at 1:41 am

In Kentucky, two young ad execs are advocating for this new state slogan:

[npr.org/KentuckyForKentucky]

Proposed new state slogan
[npr.org/KentuckyForKentucky]

“You have to stand out, and you have to take risks if you want to do this branding and to get noticed…you need mantras that people can rally behind.”

Read more here.