Kentucky, from “Unbridled Spirit” to “Kicks Ass”

In News, NPR, Pop Culture on January 29, 2013 at 1:41 am

In Kentucky, two young ad execs are advocating for this new state slogan:

Proposed new state slogan
[npr.org/KentuckyForKentucky]

“You have to stand out, and you have to take risks if you want to do this branding and to get noticed…you need mantras that people can rally behind.”

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